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Aussie Essay Writer

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How Senses Influence Brand Experience

Are you emotionally connected to a particular brand? Maybe it's the design of its packaging. Maybe it's the colors they use or the shapes that remind you of something good. Maybe it's the smell of the store. When you go into a small fragrance boutique, you're mesmerized by a unique scent that sticks in your memory. Whenever you decide to buy perfume in future, you'll prefer going to that specific store. Why does this happen? When you understand the psychological theory behind the human senses, you'll realize why sensory marketing is so important. Our senses are our connection to the outside world. Our brain interprets the messages they send and forms its perception of the world in accordance with those interpretations. Related: The subtle art of using emotion in your visual content Marketers can implement sensory experiences to make their campaigns more effective. With sensory marketing techniques, you lay the foundation for a positive brand impression. 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When you enter a store, the music can make you feel energized or relaxed, depending on the selection. But it's not limited to in-store experiences. Daniel Monroe of BestEssays explains how sounds are important even for online services: "The element of sound was crucial when we were designing the live chat. We didn't want our website visitors to be disturbed, which is why the live chat is never activated without their request. When they drop us a message, however, they surely want to be notified when the agent sends a response, so the sound has to be noticeable yet subtle. It has to create a sense of urgency without making the website user nervous." Think: what behavior are you trying to encourage in your target audience? What kind of music would promote such behavior? Once you answer this question, it becomes easier to implement music and sound effectively in your brand experiences. 3. Touch The sense of touch also influences our behavior. Research has shown that touching rough or smooth objects has an effect on our decisions. Hard surfaces, for example, evoke the impression of firmness, stability and security. However, they also impose a sense of strictness. They might be great for offices or banks, but you'd want to include a bit of softness in a store that sells products for kids, right? Many brands neglect the sense of touch in their campaigns, mainly because they're selling products that already have a particular structure. The way you design the packaging and space around the products, however, will have a huge effect on the brand experience. 4. Sight This is probably the sense that affects our brand perception the most, since we first see a product before involving any other senses in the experience. That's why brands invest so much effort and resource in visual content. When you're presenting your brand to the world, advertising and packaging have a huge impact on audience perception. This effect is heightened when all your branding is consistent and cohesive. Posters, social media posts, flyers, newsletters and other promotional materials should all share a similar design and color scheme. After all, those colors are rarely chosen by accident. For example, when we're trying to evoke optimism, warmth and clarity, we often reach for the color yellow. Orange is cheerful and fun (like Fanta), and red is bold and exciting (like Virgin). Blue evokes trust, strength and dependability—think Dell and HP. Green is peaceful and symbolizes growth and health, which is why you'll find it in the logos and marketing of many environmentally friendly or healthy lifestyle brands. 5. Smell Have you ever wondered why brands like L'Occitane and Lush sell their products in specialized boutiques? It's because their marketing campaigns are based on the sense of smell, and they don't want their scents being diluted by other products in the store. When you get to the Lush store, you're so mesmerized by the smells that you simply cannot leave without a new bar of soap. That's how powerful scents can be. Even if your brand is not related to scents, you can still benefit from sensory marketing. Researchers found that the smell of chocolate can boost sales in bookstores. They observed the behavior of the customers and concluded that when the bookstore smelled like chocolate, people were more engaged with the staff and the books. They looked more closely at books, read the summaries, and lingered in the store. That's not a coincidence. The smell of chocolate is comforting and inviting. It's no wonder why many real estate agents like to bake something in the kitchen before showing the property to a potential customer. They also make sure the property is clean and smells nice in every room. Just as a pleasant scent promotes better behavior, an unpleasant odor will have a negative effect. If the store is dusty or smells funky, it won't matter how awesome your brand and products are. The smell will distract visitors from taking the action you want to encourage. Key takeaway Our senses have a major impact on our purchasing decisions. Sensory branding is a well-established practice in some industries, such as cosmetics and food. However, brands from all other industries can benefit from this approach, too. Which sensory marketing techniques could you take advantage of in your next branding campaign? Did you learn something new today? Pay it forward! Share this post on Facebook, Twitter, Google+ or LinkedIn.

Power Structures in Early Rome

To Kill a Mockingbird Compassion Analysis - 600 Words

To Kill a Mockingbird Compassion Analysis Philosopher Albert Schweitzer explains, â€Å"The purpose of human life is to serve, and show compassion and the will to help others†(BrainyQoute.com) In order to follow the purpose of life you have to teach the purpose of life. Compassion is meant to be shared and spread throughout the whole world. In To Kill a Mockingbird by Harper Lee Atticus takes this moral upon himself, and teaches Jem and Scout about compassion in Maycomb. Throughout the novel To Kill a Mockingbird, Harper Lee deeply develops her theme that compassion is understanding someone else’s perspective and following your own belief even if it contradicts the way of society. Lee uses lessons Atticus teaches Scout to develop her theme†¦show more content†¦In this lesson Atticus teaches Scout that you must understand where someone comes from in order to show true sympathy and compassion. Now before Scout judges someone she steps into their shoes. Allowing her to show compassion towards that per son and many more. She has learned that the most compassion you can give someone is sympathy and understanding. Jem also learned these lessons but through experiences and challenges he had to face and go through. Lee uses experiences Jem faced and overcame in the novel to develop her theme compassion. As the oldest Jem faced more character building experiences than Scout. He could understand the meaning behind Atticus and his lessons. This resulted in Jem fully understanding compassion, but resenting it as well. â€Å"Jem, see if you can stand in Bob Ewell’s shoes a minute†(292). Jem doesn’t want to stand or think about anything related to Bob. Atticus is teaching him that compassion doesn’t come easy. In a passage with compassion, Scout and Jem experience a life changing moment. â€Å"Boo Radley. You were so busy looking at the fire you didn’t know it when he put the blanket around you†(96). This happens to Scout and Jem at the time finall y realizes that Atticus was right about Boo. Boo Radley expresses his compassion towards Scout. This shows that what Atticus said about stepping into someone’s shoes works. Now Scout and Jem understand what compassion means and how it works. Throughout the text compassion is overlapped andShow MoreRelatedTo Kill A Mockingbird Essay1383 Words   |  6 Pagesunderstand a person until you consider things from his point of view . . . until you climb into his skin and walk around in it†. Discuss this quote from Atticus in relation to 3 characters from the novel. In the third chapter of Harper Lee’s To Kill a Mockingbird Atticus proclaims that â€Å"You never really understand a person until you consider things from his point of view . . . until you climb into his skin and walk around in it† (P. 39). By including this statement Lee presents to us the idea of empathyRead MoreKill A Mocking Bird By Harper Lee Essay1581 Words   |  7 PagesTo Kill a Mocking Bird is a written narrative by Harper Lee. The story is a linked sequence of conflict as seen through the eyes of a little girl named Scout. It looks back at a time when social injustice of prejudice was prevalent. The story if full of interesting characters, some good and some bad, but each very important to the plot of the story. It is very important to understand each of character’s views and the plot of the story as it plays an important role in the overall theme of the storyRead MoreAnalysis Of Harper Lee s Kill A Mockingbird 1593 Words   |  7 PagesAnalysis of To Kill a Mockingbird by Harper Lee Major Themes †¢ Standards of behavior †¢ Morals/values †¢ Racism Important Symbols †¢ Mockingbirds (Innocence/ morals and values)– The book depicts mockingbirds as innocent creatures that shouldn’t be harmed since they did nothing to harm others. While practicing with their rifles, Atticus tells Jem and Scout that it is a sin to kill a mockingbird. The mockingbirds share a connection with Tom Robinson since they are both innocent and don’t deserve toRead MoreKill A Mockingbird By Harper Lee1910 Words   |  8 Pages To Kill a Mockingbird is a novel by Harper Lee published in 1960. It was immediately successful, winning the Pulitzer Prize, and has become a classic of modern American literature. The plot and characters are loosely based on the author s observations of her family and neighbors, as well as on an event that occurred near her hometown in 1936, when she was 10 years old. The novel is renowned for its warmth and humor, despite dealing with the serious issues of rape and racial inequality. The narratorRead MoreComparison of Two Texts, â€Å"One Flew over the Cuckoo’s Nest† and â€Å"to Kill a Mocking Bird†1914 Words   |  8 PagesComparison of two texts, â€Å"One flew over the Cuckoo’s Nest† and â€Å"To Kill a Mocking Bird† | How do the authors of To Kill a Mockingbird and One Flew over the Cuckoo’s Nest use literary techniques to explore the concepts of isolation? Isolation and courage in the form of racism and discrimination is an analogous concept explored in Harper Lee’s novel To Kill a Mockingbird and Ken Kesey’s novel One flew over the cuckoo’s nest. The authors exemplify the conflicts of isolation displayed by theRead MoreKill A Mockingbird By Harper Lee Essay2494 Words   |  10 PagesWhen To Kill a Mockingbird was published in 1960, it brought its young first-time author, Harper Lee, a startling amount of attention and notoriety. The novel replays three key years in the life of Scout Finch, the young daughter of an Alabama town s principled lawyer. The work was an instant sensation, becoming a bestseller and winning the Pulitzer Prize for fiction. Scout s narrative relates how she and her elder brother Jem learn about fighting prejudice and upholding human dignity through theRead More Summary of To Kill a Mockingbird Essay4096 Words   |  17 PagesSummary of To Kill a Mockingbird Mayella testifies next, a reasonably clean nineteen-year- old girl who is obviously terrified. She says that she called Tom Robinson inside the fence that evening and offered him a nickel to break up a dresser for her, and that once he got inside the house he grabbed her and took advantage of her. In Atticus cross-examination, Mayella reveals that she has seven siblings to care for, a drunken father, and no friends. Then Atticus examines her testimony and asksRead MoreAmerican Literature11652 Words   |  47 Pagespoetry? Good questions! This web page provides a quick overview of poetry analysis. Please note that this handout discusses the basics of poetry; there is much more to know about it than there is room to discuss here. Laurence Perrine s book LITERATURE: STRUCTURE, SOUND, AND SENSE can provide more detailed information about poetry analysis. Until you can get a copy of the book, I hope this page helps you begin your poetry analysis work. What is poetry ? Poetry goes beyond the rhyming of words. TheRead MoreInterpretation of the Text13649 Words   |  55 Pagescircular pattern, whrai the closing event in the story brings the reader back to the introductory part; aframe structure - a story within a story; the latter may contrast or parallel. Tasks to Module 2 1. What are the themes of the novel â€Å"To Kill a Mockingbird† by N. Harper Lee? Which one would you call the main theme? 2. Think of a novel you have recently read in English and formulate its message. 3. Does the title of the novel by R. P. Warren â€Å"All the King’s Men† refer to its theme, message or both

Explication of the Road not taken Essay Example For Students

Explication of the Road not taken Essay In Robert Frosts The Road Not Taken, (reprinted in Laurence Perrine and Thomas R. Arp, Sound and Senses, 8th ed. San Diego: Harcourt, 1992 23) the speaker stands in the woods, considering a fork in the road. Both ways are equally worn, and equally overlaid with un-trodden leaves. The speaker chooses one, telling himself that he will take the other another day. Yet he knows it is unlikely that he will have the opportunity to do so. And he admits that someday in the future he will recreate the scene with a slight twist: he will claim that he took the less-traveled road. The whole poem is an extended metaphor, where Frost describes a path in the woods that is directly comparable to a major decision in life. In this case, the narrator is lost in the poem, both on the trail, and in his life. The Road Not Taken consists of four stanzas of five lines each having an identical rhyme scheme of ABAAB. The first, third, and fourth lines in every stanza rhyme, along with the second and fifth lines. Thus, allowing the poem to flow at a smoother and steadier pace. There are four stressed syllables per line, forming an iambic tetrameter base. A persons life can be metaphorically related to a physical journey filled with many twists and turns. Frost presents to the reader a mans decision, at a turning point in his life, symbolized by two roads diverged in a yellow wood. In the first line, Frost introduces the elements of his primary metaphor: the diverging roads. The speaker expresses his regret that he could not travel both (line 2). The choice is not easily made since long I stood (line 3) before coming to a decision. In an attempt to make a choice, the traveler examines the path as far as he could (line 4), but his vision is limited because the path bends and is covered in the undergrowth (line 5). Thus, indicating that although he would have liked to acquire more information, he is prevented from doing so because of the nature of his environment. In lines 6-8, the speaker is still unable to decide between the two paths since the other, is just as fair (line 6). He indicates that the second path is a more attractive choice since it was grassy and wanted wear (line 8). Nevertheless, by the end of the stanza, he remains ambivalent, even after comparing the two paths, for each was really about the same (line 10). Neither path has been traveled lately. In the third stanza, the speaker makes his decision, trying to persuade himself that he will eventually come back (line 15) to satisfy his desire and curiosity to travel both paths. However, deep down, he admits to himself that such hope is unrealistic. By the final stanza, the traveler settles on a choice. He imagines himself in the future, discussing his life, and appears to contradict what he has said earlier. In the future, he will claim that the paths were different from each other and that he had courageously chose the path less traveled by (line 19). On a larger note, this poem can closely relate to the everyday life of humans, which are filled with circumstances in need of decisions. Each circumstance comes with decisions that must be made in order to make life more fulfilling and meaningful. Once the decision is made, that fork in the road has passed, life goes on, the decision is accepted, and the past cannot be changed. Frost reminds the reader of the importance of choices and how those decisions affect the future. Therefore, choices must be carefully weighed. In the end, humans reflect over decisions that have been made, and like Frost at the end of this poem, sigh, discovering those decisions have made all the difference to their lives. .ue36ed304066aa1ed8a45ad3bd1bbcd9e , .ue36ed304066aa1ed8a45ad3bd1bbcd9e .postImageUrl , .ue36ed304066aa1ed8a45ad3bd1bbcd9e .centered-text-area { min-height: 80px; position: relative; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e , .ue36ed304066aa1ed8a45ad3bd1bbcd9e:hover , .ue36ed304066aa1ed8a45ad3bd1bbcd9e:visited , .ue36ed304066aa1ed8a45ad3bd1bbcd9e:active { border:0!important; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e .clearfix:after { content: ""; display: table; clear: both; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e:active , .ue36ed304066aa1ed8a45ad3bd1bbcd9e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e .centered-text-area { width: 100%; position: relative ; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e:hover .ctaButton { background-color: #34495E!important; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e .ue36ed304066aa1ed8a45ad3bd1bbcd9e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e:after { content: ""; display: block; clear: both; } READ: The Beak Of The Finch EssayBibliography: .

Teaching Standards in Californian System of Studying and the Advanced Placement History Course

Teaching standards are one of the bases for the normal functioning of the college system and the efficiency of the tasks, as well as the orderliness of the curriculum.Advertising We will write a custom essay sample on Teaching Standards in Californian System of Studying and the Advanced Placement History Course specifically for you for only $16.05 $11/page Learn More Hence, the standards established for certain grades must take into account an umber of factors, such as the abilities of the students at the given age, the previous history of the curriculums, the knowledge obtained, the material that has been embraced and the gaps that have been left unfilled, etc. Moreover, at certain points, the curriculums of the two systems are supposed to intertwine, since the material studied in the 10th grade within the sphere of California Standards and the Advanced Placement History Course are supposed to correlate and have the points of contact as the courses that actually teach the same subject. Despite the obvious efficacy of the Californian system of studying and the Advanced Placement History Course, there are obvious discrepancies in the educational systems, which means that the issue has to be considered thoroughly. The analysis of the two systems shows that each of them displays certain peculiarities that cross at the points concerning the skills that the systems are supposed to train in the students, yet have considerable differences in the way the given skills are taught. One of the first issues that one will immediately spot is the recurrent themes that both the Californian curriculum and the Advanced Placement History Course have. While the Californian curriculum themes â€Å"are intended to provide foundational knowledge for future college-level course work† (California tenth grade’s standards, 2008, p. 5), in the Advanced Placement History Course, the themes are obviously supposed to develop the wide spectrum of kn owledge on a certain issue and mostly concern specialized topics: â€Å"Content Standard: World History, Culture, and Geography Students analyze the effects of the Industrial Revolution in England, France, Germany, Japan, and the United States† (College Board, 2011). It is essential to emphasize that each of the given topics is rather vast, but at the same time vague. In contrast to the Advanced Placement History Course, the Californian standards are much more precise and to the point: â€Å"Content Standard: World History, Culture, and Geography Students analyze the effects of the Industrial Revolution in England, France, Germany, Japan, and the United States† (College Board 2011).Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More In terms of the student skills that the given systems train, one should mention that each of the courses presupposes the development of the abilities to analyz e and offer solutions for certain problems. College Board (2011) insists that the students should be able to reason, compare and analyze (p. 7), and California tenth grade’s standards (2008) confirm that: â€Å"CA.9-12.HS Content Standard: Historical and Social Sciences Analysis Skills.† As for the coverage of the topic s offered, one must admit that the California tenth grade’s standards deals with the given issue in a far more efficient way, offering a plethora of problems to discuss and splitting the curriculum into numerous points, while the College Board (2011) prefers not to go into details. However, the curriculums of the two grades help the students develop comparatively similar skills. Taking a closer look at the curriculum of the Californian educational system, one must mark that the latter presupposes the development of such skills as the ability to analyze and approach a certain issue from multiple viewpoints. According to the College Board (2011), t he students who attend the given courses must obtain the knowledge concerning such spheres as â€Å"interaction between humans and environment† (p. 17), â€Å"development and interaction of cultures† (p. 18), â€Å"State-building, expansion and conflict† (p. 18), â€Å"Creation, expansion, and interaction of economic systems† (p. 19) and â€Å"Development and transformation of social structures† (p. 20). It seems that with the help of merging the two systems, a more efficient way of coping with the academic material can be found. Comprising the detailed outline of the California tenth grade’s standards and the comprehensibility of the College Board system might finally result in an all-embracing program that will spur the efficiency of the students. Hence, it can be deduced that in the Californian system of teaching the subjects and the one of the Advanced Placement History Course, certain parallels can be traced. Nevertheless, one must admi t hat the system of teaching in the Californian and the Advanced Placement History Course teaching styles both leave much to be desired and offers a vast area for improvements.Advertising We will write a custom essay sample on Teaching Standards in Californian System of Studying and the Advanced Placement History Course specifically for you for only $16.05 $11/page Learn More With the help of a rational approach towards the issues that cause the greatest problems in the studying process, one is likely to come up with the most efficient solutions. Moreover, the positive elements of the California Standards and the Advanced Placement World History Course teaching system should be marked as well. It is obvious that with the help of the recurrent issues in the topics and the subjects in the California Standards and the Advanced Placement World History Course, students are likely to digest and remember the material netter. Once introducing the efficient amen dments to the existing system, one is likely to create a perfect environment for fruitful studying. Reference List California tenth grade’s standards (2008). Teaching History Board. Web. College Board (2011). AP world history. Sacramento, CA: The College Board. Web. This essay on Teaching Standards in Californian System of Studying and the Advanced Placement History Course was written and submitted by user Rodolfo G. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Importance of Gross Domestic Product Essay Example

Importance of Gross Domestic Product Essay Example Importance of Gross Domestic Product Essay Importance of Gross Domestic Product Essay Importance of Gross Domestic Product Name: Institutional affliction: Date: Importance of Gross Domestic Product GDP (Gross Domestic Product) is the quantifying in monetary value of all goods and services produced within the boundaries of a nation over a specified period of time usually a year. As a result, GDP is distinguished from GNP where the later considers nationality of producers regardless of location or boundaries. Its important to note only newly produced goods as well as within the county’s boundaries are measured within the agreed amount of time. There are three approaches used to measure GDP distinguished by point of assess. The spending or expenditure method measures the amount of money individuals spend on goods and services produced in a specific country. The second method known as income approach measures the income of good and service producers within a country where as the final method referred to as production method enumerates value of goods and services at point of production or export (Baumol et al. 2012). GDP figures are paramount for national economies due to planning purposes. GDP comprises contributions made by different economic sectors such as industrial, mining, agricultural or even tourism. The government acquires information illustrating the production levels of different sectors and is determine sectors requiring more investment capital or efficiency in management. Additionally, the government institutions responsible for economic affairs of a nation can gauge the economic growth registered by different sectors as well as identify contributing factors. World monetary institutions responsible for funding as well as bailouts use the GDP to measure the economic soundness while predicting growth and required investment capital for different countries. Overall, the GDP is indicative of the effects of macro-economic policies employed by the government in addition to being used to calculate other macro-economic factors such as per capital income and standard of living (Baumol et al. 2012). Lastly, GDP is a vital indicator in identifying the economic trade cycle phases in a country. References Baumol, W. J., Blinder, A. S. (2012). Economics: Principles and policy. Mason, OH: South-Western Cengage Learning.

DB 217 Jak 5 Essay Example | Topics and Well Written Essays - 250 words

DB 217 Jak 5 - Essay Example However, the candidates maintain that withdraw of the conditional job offer violates the ADA. What should the court decide? There are various issues and questions to be answered in this case. Firstly, the court may evaluate the legality of the post-job offer medical test. According to the ADA, an employer should not request for a medical test as a condition of the offer; however, such tests may be required after the job offer (Colker 9). Although the Act recognizes a medical test post the job offer, it specifies the regulations governing such post-offer medical test. For instance, post-offer medical exams must be job-related and should be a requirement for all applicants for a similar position. Further, the employer should not withdraw the job offer based on any form of disability realized at this stage, unless in circumstances where the disability poses a threat in the workplace. Also, the employer must prove that there are no adjustments that can be instituted to accommodate the candidate. In the airline case, however, the accused does not show that the HIV status of the candidate can, in any way, impe de their performance or pose a health risk in the workplace. The other issue that the court ought to evaluate is whether the candidates needed to disclose their HIV status while declaring their medical history. Firstly, the ADA states that the employer may not ask the candidates of the existence of any disability before the job offer (Colker 7). Rather, the employer should only ask of the applicants ability to discharge the roles of the job. For these reasons, the airlines argument that the candidates ought to have disclosed their HIV status ahead of the job offer is not justified. Based on the above, therefore, the court may find that the ADA was violated. The airline should not have asked about the candidates disability before the job offer. Additionally, the

Contemporary international problems Essay Example | Topics and Well Written Essays - 750 words

Contemporary international problems - Essay Example These individuals that became entrenched in slavery provided the second source of slaves, namely their children. Children born in slavery were the property of their parents masters. This was especially prevalent in Americas experience with slavery in the Deep South prior to the Emancipation Proclamation. In modern times, many people that end up in slavery are not forcibly taken from their homelands. They are lured by the prospect of increased financial opportunity. Only after contracting with individuals for transportation, housing and other expenses necessary for relocation does the slave realize they have entered into servitude. A major difficulty in defining modern day slavery and in developing strategies to combat is the institutions that create the market for slaves so not see themselves as contributing to the phenomena. For example, legislators in Florida that have the ability to champion legislation that would define and combat modern day slavery are also owners or have interest in agricultural entities such as orange groves or tomato farms that directly benefit from the modern day slave trade. Other institutions not linked to the legislature claim that it is the contractors that are to blame for the slavery, not the farmers or the food processors. Internationally, the United Nations passed a resolution on trafficking in humans, especially women and children, in 2003. This is the first international law dealing with modern day slavery. The resolution passed but questions still remain about enforcement. I believe that formulating domestic and foreign policy through a gendered lens is not just helpful, but necessary. What seems most damaging is developing these policies according to an ideology that tries to explain why men present the traits and attributes that seem to be more prevalent in their populations and why women present attributes generalized to their population. Working with an

Money supply in the United States Essay Example for Free

Money supply in the United States Essay Money supply in the United States, and indeed any other economy using a central banking reserve system, is controlled and managed by a limited number of private banks working together for their own benefit instead of the benefit of the nation. As Thomas Jefferson, the third President of the United States allegedly once said, â€Å"I believe that banking institutions are more dangerous to our liberties than standing armies. If the American people ever allow private banks to control the issue of their currency, first by inflation, then by deflation, the banks and corporations that will grow up around [the banks] will deprive the people of all property until their children wake-up homeless on the continent their fathers conquered. The issuing power should be taken from the banks and restored to the people, to whom it properly belongs (Quotations Page). Money supply in the United Stated is expanded in line with a fractional reserve policy. This policy whereby the banks retain a fraction of their total deposits, and are then able to lend the rest means there will always be a constantly expanding money supply, and this will always be a multiple larger than the actual amount of base money that is made by the Federal Reserve. This multiple is known as the money multiplier and is calculated by the Federal Reserve based around its reserve requirement and other fiscal regulations. The importance of financial intermediation cannot be understated, as this is required in order to manage the banking and monetary system and to try and avoid banking panics, to serve as the central bank for the government, and to manage the nations’ supply of money through economic policies which try to maximize employment, minimize taxation, and produce positive gross domestic product. The significance of banker’s taste for excess reserves on the Fed’s ability to expand the money supply shows that the fractional reserve system is not perfect and that to gain maximum control over the money multiplier and the supply of money, reserves are needed to manipulate fiscal information to the banker’s benefit. These assets are counted as reserves due to the fact that they are not necessary for the bank to hold these reserves as collateral against its lending, hence they are considered excess. The banks could use these reserves to aggressively increase loans or investments if they so wish. This is a key factor to consider here, that the banker’s taste limit the power of the Fed, as they may be able to undermine the central banking system of the United States by manipulating the money supply.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Works Cited Quotations Page. 13 May 2010 http://www.quotationspage.com/quote/37700.html.

Humanistic Perspective on Personality Essays -- Psychology Carl Rogers

The humanistic perspective on personality deals exclusively with human behavior. Humanistic psychologists believe that human nature includes a natural drive towards personal growth, that humans have the freedom to choose what they do regardless of environmental factors, and humans are mostly conscious beings and are not controlled by unconscious needs and conflicts. They also believe that a person's subjective view of the world is more important than objective reality. Two of the humanistic theorists that have made an impact of humanism are Carl Rogers and Abraham Maslow.   Ã‚  Ã‚  Ã‚  Ã‚  When thinking about my personality in regard to different personality theories, I felt that I could most relate to the humanistic theory. Carl Rogers described self-concept as a collection of beliefs about one's own nature, unique qualities and typical behavior. My self-concept is that I'm an easy-going, nice guy. If something happens that upsets me, I am pretty laid back about it and deal with it gradually. I like the fact that I'm easy going, and I don't want to suddenly start showing a temper or overreacting about things that I know I can get past calmly. Rogers also stressed the fact that our self-concept may not always be accurate. I like to think that I'm an intelligent human, but when others see my transcript, for example, they may think otherwise. But, on the other hand, when I am in a situation that I know a lot about, like hunting, another might think I am very intelligent. Others' view...

Crusaders vs. Invaders

In c. 800, Pope Leo III assigned Charlemagne as Emperor of the Roman people. This collaboration and mutual understanding between Charlemagne and the church paved the way for the numerous future successes in the conquest wars. The initial steps taken by Charlemagne as Emperor do not imply a lust for power or riches at any stage. What they did imply was his aspiration to educate the people and build an unbiased government system that solely functions towards the well-being of the whole empire.Moreover, the major cause behind the conquest wars led by Charlemagne against the German tribes was to announce the revival of the Roman Empire as far as central Europe, and provide an easy access for the church into the pagan tribes (Einhard 61). According to Einhard, in his book two lives of Charlemagne, the Saxons were an extremely disrespectful people. He states: â€Å"They are much given to devil worship and they are hostile to our religion. They think it no dishonor to violate and transgres s the laws of God and man. † (61).Although the Franks lived peacefully just across the river to the Saxons, consistent crimes like murder and theft eventually gave way to a ferocious war between the two parties. The sole purpose of this war was to convert the Saxons to Christianity and unite them with the Franks (Einhard 61-62). Although the Franks may have initiated the war, it is absolutely transparent that they had no intention of settling matters other than peacefully. This can be deduced from the fact that while crimes were being committed continuously, the Franks bided for a long time until they could endure it no more.It was not only the Saxon war, but the origins of the other conquest wars were also not quite different. For example, the war in Bavaria against Duke Tassilo occurred under similar circumstances. The duke made allies with the Huns disregarding all Charlemagne’s orders (Einhard 65). Einhard states in his book: â€Å"Not only did Tassilo refuse to ca rry out Charlemagne’s orders, but he did his utmost to provoke the king to war. † (66). Wars against the Slaves and Huns also lied along the same lines. Absolute disagreement and disregard of the king lead to unnecessary bloodshed with the same result.Although the actions of Charlemagne may appear to be quite reasonable, the wars fought by the Vikings in Europe are an entirely different story. Their advancements into Europe occurred in various forms; however, they always had a violent and ferocious touch to them. In addition, the Vikings were staunch followers of paganism at the time, making them a more unpopular figure in recorded history. Details of the siege of Paris clearly indicate that the Vikings were solely responsible for their war against Odo, defender of Paris.According to Frederic Austin in his book A Sourcebook of Mediaeval History, Siegfred, the Vikings leader, said to the bishop of Paris: â€Å"†¦if you do not listen to my demands, on the morrow our war machines will destroy you with poisoned arrows. You will be the prey of famine and of pestilence and these evils will perpetually renew every year. † Basically, the Vikings threatened the leaders of Paris that if they do not handover the city, they would wage war against Paris with all their force, resting only after its total destruction. In the same book, Frederic Austin narrates the story of Rollo’s conversion to Christianity too.Although initially he refused to pay respect to King Charles, his conversion had a profound effect on his leadership. â€Å"The duke established for his subjects certain inviolable rights and laws, confirmed and published by the will of the leading men, and he compelled all his people to live peacefully together. † (Austin 165-173). Literally speaking, a crusade refers to a collaborative attempt by a group of people that is aimed to achieve a credible cause, while an invasion implies to the disturbance of an event by an uninvited subject.After examining every war fought by Charlemagne during his conquests, it can be safely deduced that he never fought with the wrong intentions, but always aimed to spread the word of Christianity and enforce peace throughout the lands. Moreover, the wars though mostly initiated by Charlemagne, were always provoked by the opposite party. The Vikings on the other hand, were solely responsible for the provocation as well as initiation of wars. At the time of their infiltration into Europe, they mostly used violent methods to take over the city governments against the will of the people.Although Lief Erikson may have built whole towns in the Americas for permanent settlements, the program eventually failed and the spirit of that deed faded away with time, while the actions behind the more influential settlements of the Vikings in Europe were remembered. Works Cited Austin Ogg, Frederic. A Sourcebook of Mediaeval History. New York: American Book Company, 1907. 165-173. Einhard. T wo Lives of Charlemagne. Trans. Lewis Thorpe. New York: Penguin Books Ltd, 1969. 61-68.

Outsourcing The Trifecta Of Outsourcing - 1979 Words

The Trifecta of Outsourcing Financial services firms have always faced market volatility, but new challenges are forcing most to rethink their traditional operating models in favor of outsourcing. One of the main concerns within any industry is maintaining a competitive advantage. In order to do so, the company should review what should be â€Å"outsourced without damaging core strategic assets and capabilities of the firm† (Graf et al. 69). Outsourcing is seen by many executives as a panacea for all the problems they face and they put forward a number of advantages as to why such programs should be implemented. The expanded use of outsourcing models will help improve revenue and create new business opportunities. â€Å"Since the 1970s, banks and†¦show more content†¦Outsourcing information technology (IT) has grown beyond server and data center hosting to include private and public cloud computing, application development and management, software maintenance and enhancement, network managemen t, user support and outsourced database and system administrators. One of the writers of Banking Systems and Technology, states outsourcing can save about $265 million for one company (Yurcan). Profit is always the main goal for any company worldwide, meaning that outsourcing is a really big aid to filling the bottom line. Those companies who do choose to outsource in the United Kingdom have done a good job doing so and it has truly helped out their competitive advantage (Yurcan). Some companies have decided to outsource something as small as their mobile bank industry. For some smaller banks in the United Kingdom it seems to be a lot easier to have another company be in charge of their mobile banking so that they focus on core competencies within the organization (Yurcan). In addition to that, with other larger companies who have the resources and money to engage in house control of their own mobile banking IT software, it leaves the smaller businesses with their hands tied. There is no doubt that since 2010 there has been a need for mobile banking, as it is the most efficient and convenient way to bank for customers (Yurcan). Thus, in order