Friday, August 28, 2020
Custom Essay Writing Service Online
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Tuesday, June 2, 2020
How Senses Influence Brand Experience
Are you emotionally connected to a particular brand? Maybe it's the design of its packaging. Maybe it's the colors they use or the shapes that remind you of something good. Maybe it's the smell of the store. When you go into a small fragrance boutique, you're mesmerized by a unique scent that sticks in your memory. Whenever you decide to buy perfume in future, you'll prefer going to that specific store. Why does this happen? When you understand the psychological theory behind the human senses, you'll realize why sensory marketing is so important. Our senses are our connection to the outside world. Our brain interprets the messages they send and forms its perception of the world in accordance with those interpretations. Related: The subtle art of using emotion in your visual content Marketers can implement sensory experiences to make their campaigns more effective. With sensory marketing techniques, you lay the foundation for a positive brand impression. Let's see how our senses influence our perception of a brand, so we'll understand this approach a bit better. 1. Taste Unless you own a restaurant or coffee shop, this is the sense you can influence the least. However, taste can still become an important aspect of your marketing strategy. For example, if you're promoting an Italian brand of jewelry, you could organize a cocktail for your most faithful customers where you serve Italian gelato and wine. These tastes will remind people of the Italian lifestyle, and they'll see how your jewelry fits in. The sense of taste can deeply influence our memories, emotions and moods. A savvy marketer will find ways to use that fact to the campaign's advantage. 2. Sound You already have experience with sound affecting your perception of a brand. When you dine in a fancy restaurant, you want slow, calm music in the background, right? When you're at a nightclub, the music that's being played affects your experience. When you enter a store, the music can make you feel energized or relaxed, depending on the selection. But it's not limited to in-store experiences. Daniel Monroe of BestEssays explains how sounds are important even for online services: "The element of sound was crucial when we were designing the live chat. We didn't want our website visitors to be disturbed, which is why the live chat is never activated without their request. When they drop us a message, however, they surely want to be notified when the agent sends a response, so the sound has to be noticeable yet subtle. It has to create a sense of urgency without making the website user nervous." Think: what behavior are you trying to encourage in your target audience? What kind of music would promote such behavior? Once you answer this question, it becomes easier to implement music and sound effectively in your brand experiences. 3. Touch The sense of touch also influences our behavior. Research has shown that touching rough or smooth objects has an effect on our decisions. Hard surfaces, for example, evoke the impression of firmness, stability and security. However, they also impose a sense of strictness. They might be great for offices or banks, but you'd want to include a bit of softness in a store that sells products for kids, right? Many brands neglect the sense of touch in their campaigns, mainly because they're selling products that already have a particular structure. The way you design the packaging and space around the products, however, will have a huge effect on the brand experience. 4. Sight This is probably the sense that affects our brand perception the most, since we first see a product before involving any other senses in the experience. That's why brands invest so much effort and resource in visual content. When you're presenting your brand to the world, advertising and packaging have a huge impact on audience perception. This effect is heightened when all your branding is consistent and cohesive. Posters, social media posts, flyers, newsletters and other promotional materials should all share a similar design and color scheme. After all, those colors are rarely chosen by accident. For example, when we're trying to evoke optimism, warmth and clarity, we often reach for the color yellow. Orange is cheerful and fun (like Fanta), and red is bold and exciting (like Virgin). Blue evokes trust, strength and dependabilityââ¬âthink Dell and HP. Green is peaceful and symbolizes growth and health, which is why you'll find it in the logos and marketing of many environmentally friendly or healthy lifestyle brands. 5. Smell Have you ever wondered why brands like L'Occitane and Lush sell their products in specialized boutiques? It's because their marketing campaigns are based on the sense of smell, and they don't want their scents being diluted by other products in the store. When you get to the Lush store, you're so mesmerized by the smells that you simply cannot leave without a new bar of soap. That's how powerful scents can be. Even if your brand is not related to scents, you can still benefit from sensory marketing. Researchers found that the smell of chocolate can boost sales in bookstores. They observed the behavior of the customers and concluded that when the bookstore smelled like chocolate, people were more engaged with the staff and the books. They looked more closely at books, read the summaries, and lingered in the store. That's not a coincidence. The smell of chocolate is comforting and inviting. It's no wonder why many real estate agents like to bake something in the kitchen before showing the property to a potential customer. They also make sure the property is clean and smells nice in every room. Just as a pleasant scent promotes better behavior, an unpleasant odor will have a negative effect. If the store is dusty or smells funky, it won't matter how awesome your brand and products are. The smell will distract visitors from taking the action you want to encourage. Key takeaway Our senses have a major impact on our purchasing decisions. Sensory branding is a well-established practice in some industries, such as cosmetics and food. However, brands from all other industries can benefit from this approach, too. Which sensory marketing techniques could you take advantage of in your next branding campaign? Did you learn something new today? Pay it forward! Share this post on Facebook, Twitter, Google+ or LinkedIn.
Saturday, May 16, 2020
Wednesday, May 6, 2020
To Kill a Mockingbird Compassion Analysis - 600 Words
To Kill a Mockingbird Compassion Analysis Philosopher Albert Schweitzer explains, ââ¬Å"The purpose of human life is to serve, and show compassion and the will to help othersâ⬠(BrainyQoute.com) In order to follow the purpose of life you have to teach the purpose of life. Compassion is meant to be shared and spread throughout the whole world. In To Kill a Mockingbird by Harper Lee Atticus takes this moral upon himself, and teaches Jem and Scout about compassion in Maycomb. Throughout the novel To Kill a Mockingbird, Harper Lee deeply develops her theme that compassion is understanding someone elseââ¬â¢s perspective and following your own belief even if it contradicts the way of society. Lee uses lessons Atticus teaches Scout to develop her themeâ⬠¦show more contentâ⬠¦In this lesson Atticus teaches Scout that you must understand where someone comes from in order to show true sympathy and compassion. Now before Scout judges someone she steps into their shoes. Allowing her to show compassion towards that per son and many more. She has learned that the most compassion you can give someone is sympathy and understanding. Jem also learned these lessons but through experiences and challenges he had to face and go through. Lee uses experiences Jem faced and overcame in the novel to develop her theme compassion. As the oldest Jem faced more character building experiences than Scout. He could understand the meaning behind Atticus and his lessons. This resulted in Jem fully understanding compassion, but resenting it as well. ââ¬Å"Jem, see if you can stand in Bob Ewellââ¬â¢s shoes a minuteâ⬠(292). Jem doesnââ¬â¢t want to stand or think about anything related to Bob. Atticus is teaching him that compassion doesnââ¬â¢t come easy. In a passage with compassion, Scout and Jem experience a life changing moment. ââ¬Å"Boo Radley. You were so busy looking at the fire you didnââ¬â¢t know it when he put the blanket around youâ⬠(96). This happens to Scout and Jem at the time finall y realizes that Atticus was right about Boo. Boo Radley expresses his compassion towards Scout. This shows that what Atticus said about stepping into someoneââ¬â¢s shoes works. Now Scout and Jem understand what compassion means and how it works. Throughout the text compassion is overlapped andShow MoreRelatedTo Kill A Mockingbird Essay1383 Words à |à 6 Pagesunderstand a person until you consider things from his point of view . . . until you climb into his skin and walk around in itâ⬠. Discuss this quote from Atticus in relation to 3 characters from the novel. In the third chapter of Harper Leeââ¬â¢s To Kill a Mockingbird Atticus proclaims that ââ¬Å"You never really understand a person until you consider things from his point of view . . . until you climb into his skin and walk around in itâ⬠(P. 39). By including this statement Lee presents to us the idea of empathyRead MoreKill A Mocking Bird By Harper Lee Essay1581 Words à |à 7 PagesTo Kill a Mocking Bird is a written narrative by Harper Lee. The story is a linked sequence of conflict as seen through the eyes of a little girl named Scout. It looks back at a time when social injustice of prejudice was prevalent. The story if full of interesting characters, some good and some bad, but each very important to the plot of the story. It is very important to understand each of characterââ¬â¢s views and the plot of the story as it plays an important role in the overall theme of the storyRead MoreAnalysis Of Harper Lee s Kill A Mockingbird 1593 Words à |à 7 PagesAnalysis of To Kill a Mockingbird by Harper Lee Major Themes â⬠¢ Standards of behavior â⬠¢ Morals/values â⬠¢ Racism Important Symbols â⬠¢ Mockingbirds (Innocence/ morals and values)ââ¬â The book depicts mockingbirds as innocent creatures that shouldnââ¬â¢t be harmed since they did nothing to harm others. While practicing with their rifles, Atticus tells Jem and Scout that it is a sin to kill a mockingbird. The mockingbirds share a connection with Tom Robinson since they are both innocent and donââ¬â¢t deserve toRead MoreKill A Mockingbird By Harper Lee1910 Words à |à 8 Pages To Kill a Mockingbird is a novel by Harper Lee published in 1960. It was immediately successful, winning the Pulitzer Prize, and has become a classic of modern American literature. The plot and characters are loosely based on the author s observations of her family and neighbors, as well as on an event that occurred near her hometown in 1936, when she was 10 years old. The novel is renowned for its warmth and humor, despite dealing with the serious issues of rape and racial inequality. The narratorRead MoreComparison of Two Texts, ââ¬Å"One Flew over the Cuckooââ¬â¢s Nestâ⬠and ââ¬Å"to Kill a Mocking Birdâ⬠1914 Words à |à 8 PagesComparison of two texts, ââ¬Å"One flew over the Cuckooââ¬â¢s Nestâ⬠and ââ¬Å"To Kill a Mocking Birdâ⬠| How do the authors of To Kill a Mockingbird and One Flew over the Cuckooââ¬â¢s Nest use literary techniques to explore the concepts of isolation? Isolation and courage in the form of racism and discrimination is an analogous concept explored in Harper Leeââ¬â¢s novel To Kill a Mockingbird and Ken Keseyââ¬â¢s novel One flew over the cuckooââ¬â¢s nest. The authors exemplify the conflicts of isolation displayed by theRead MoreKill A Mockingbird By Harper Lee Essay2494 Words à |à 10 PagesWhen To Kill a Mockingbird was published in 1960, it brought its young first-time author, Harper Lee, a startling amount of attention and notoriety. The novel replays three key years in the life of Scout Finch, the young daughter of an Alabama town s principled lawyer. The work was an instant sensation, becoming a bestseller and winning the Pulitzer Prize for fiction. Scout s narrative relates how she and her elder brother Jem learn about fighting prejudice and upholding human dignity through theRead More Summary of To Kill a Mockingbird Essay4096 Words à |à 17 PagesSummary of To Kill a Mockingbird Mayella testifies next, a reasonably clean nineteen-year- old girl who is obviously terrified. She says that she called Tom Robinson inside the fence that evening and offered him a nickel to break up a dresser for her, and that once he got inside the house he grabbed her and took advantage of her. In Atticus cross-examination, Mayella reveals that she has seven siblings to care for, a drunken father, and no friends. Then Atticus examines her testimony and asksRead MoreAmerican Literature11652 Words à |à 47 Pagespoetry? Good questions! This web page provides a quick overview of poetry analysis. Please note that this handout discusses the basics of poetry; there is much more to know about it than there is room to discuss here. Laurence Perrine s book LITERATURE: STRUCTURE, SOUND, AND SENSE can provide more detailed information about poetry analysis. Until you can get a copy of the book, I hope this page helps you begin your poetry analysis work. What is poetry ? Poetry goes beyond the rhyming of words. TheRead MoreInterpretation of the Text13649 Words à |à 55 Pagescircular pattern, whrai the closing event in the story brings the reader back to the introductory part; aframe structure - a story within a story; the latter may contrast or parallel. Tasks to Module 2 1. What are the themes of the novel ââ¬Å"To Kill a Mockingbirdâ⬠by N. Harper Lee? Which one would you call the main theme? 2. Think of a novel you have recently read in English and formulate its message. 3. Does the title of the novel by R. P. Warren ââ¬Å"All the Kingââ¬â¢s Menâ⬠refer to its theme, message or both
Tuesday, May 5, 2020
Explication of the Road not taken Essay Example For Students
Explication of the Road not taken Essay In Robert Frosts The Road Not Taken, (reprinted in Laurence Perrine and Thomas R. Arp, Sound and Senses, 8th ed. San Diego: Harcourt, 1992 23) the speaker stands in the woods, considering a fork in the road. Both ways are equally worn, and equally overlaid with un-trodden leaves. The speaker chooses one, telling himself that he will take the other another day. Yet he knows it is unlikely that he will have the opportunity to do so. And he admits that someday in the future he will recreate the scene with a slight twist: he will claim that he took the less-traveled road. The whole poem is an extended metaphor, where Frost describes a path in the woods that is directly comparable to a major decision in life. In this case, the narrator is lost in the poem, both on the trail, and in his life. The Road Not Taken consists of four stanzas of five lines each having an identical rhyme scheme of ABAAB. The first, third, and fourth lines in every stanza rhyme, along with the second and fifth lines. Thus, allowing the poem to flow at a smoother and steadier pace. There are four stressed syllables per line, forming an iambic tetrameter base. A persons life can be metaphorically related to a physical journey filled with many twists and turns. Frost presents to the reader a mans decision, at a turning point in his life, symbolized by two roads diverged in a yellow wood. In the first line, Frost introduces the elements of his primary metaphor: the diverging roads. The speaker expresses his regret that he could not travel both (line 2). The choice is not easily made since long I stood (line 3) before coming to a decision. In an attempt to make a choice, the traveler examines the path as far as he could (line 4), but his vision is limited because the path bends and is covered in the undergrowth (line 5). Thus, indicating that although he would have liked to acquire more information, he is prevented from doing so because of the nature of his environment. In lines 6-8, the speaker is still unable to decide between the two paths since the other, is just as fair (line 6). He indicates that the second path is a more attractive choice since it was grassy and wanted wear (line 8). Nevertheless, by the end of the stanza, he remains ambivalent, even after comparing the two paths, for each was really about the same (line 10). Neither path has been traveled lately. In the third stanza, the speaker makes his decision, trying to persuade himself that he will eventually come back (line 15) to satisfy his desire and curiosity to travel both paths. However, deep down, he admits to himself that such hope is unrealistic. By the final stanza, the traveler settles on a choice. He imagines himself in the future, discussing his life, and appears to contradict what he has said earlier. In the future, he will claim that the paths were different from each other and that he had courageously chose the path less traveled by (line 19). On a larger note, this poem can closely relate to the everyday life of humans, which are filled with circumstances in need of decisions. Each circumstance comes with decisions that must be made in order to make life more fulfilling and meaningful. Once the decision is made, that fork in the road has passed, life goes on, the decision is accepted, and the past cannot be changed. Frost reminds the reader of the importance of choices and how those decisions affect the future. Therefore, choices must be carefully weighed. In the end, humans reflect over decisions that have been made, and like Frost at the end of this poem, sigh, discovering those decisions have made all the difference to their lives. .ue36ed304066aa1ed8a45ad3bd1bbcd9e , .ue36ed304066aa1ed8a45ad3bd1bbcd9e .postImageUrl , .ue36ed304066aa1ed8a45ad3bd1bbcd9e .centered-text-area { min-height: 80px; position: relative; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e , .ue36ed304066aa1ed8a45ad3bd1bbcd9e:hover , .ue36ed304066aa1ed8a45ad3bd1bbcd9e:visited , .ue36ed304066aa1ed8a45ad3bd1bbcd9e:active { border:0!important; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e .clearfix:after { content: ""; display: table; clear: both; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e:active , .ue36ed304066aa1ed8a45ad3bd1bbcd9e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e .centered-text-area { width: 100%; position: relative ; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e:hover .ctaButton { background-color: #34495E!important; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e .ue36ed304066aa1ed8a45ad3bd1bbcd9e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue36ed304066aa1ed8a45ad3bd1bbcd9e:after { content: ""; display: block; clear: both; } READ: The Beak Of The Finch EssayBibliography: .
Saturday, April 18, 2020
Teaching Standards in Californian System of Studying and the Advanced Placement History Course
Teaching standards are one of the bases for the normal functioning of the college system and the efficiency of the tasks, as well as the orderliness of the curriculum.Advertising We will write a custom essay sample on Teaching Standards in Californian System of Studying and the Advanced Placement History Course specifically for you for only $16.05 $11/page Learn More Hence, the standards established for certain grades must take into account an umber of factors, such as the abilities of the students at the given age, the previous history of the curriculums, the knowledge obtained, the material that has been embraced and the gaps that have been left unfilled, etc. Moreover, at certain points, the curriculums of the two systems are supposed to intertwine, since the material studied in the 10th grade within the sphere of California Standards and the Advanced Placement History Course are supposed to correlate and have the points of contact as the courses that actually teach the same subject. Despite the obvious efficacy of the Californian system of studying and the Advanced Placement History Course, there are obvious discrepancies in the educational systems, which means that the issue has to be considered thoroughly. The analysis of the two systems shows that each of them displays certain peculiarities that cross at the points concerning the skills that the systems are supposed to train in the students, yet have considerable differences in the way the given skills are taught. One of the first issues that one will immediately spot is the recurrent themes that both the Californian curriculum and the Advanced Placement History Course have. While the Californian curriculum themes ââ¬Å"are intended to provide foundational knowledge for future college-level course workâ⬠(California tenth gradeââ¬â¢s standards, 2008, p. 5), in the Advanced Placement History Course, the themes are obviously supposed to develop the wide spectrum of kn owledge on a certain issue and mostly concern specialized topics: ââ¬Å"Content Standard: World History, Culture, and Geography Students analyze the effects of the Industrial Revolution in England, France, Germany, Japan, and the United Statesâ⬠(College Board, 2011). It is essential to emphasize that each of the given topics is rather vast, but at the same time vague. In contrast to the Advanced Placement History Course, the Californian standards are much more precise and to the point: ââ¬Å"Content Standard: World History, Culture, and Geography Students analyze the effects of the Industrial Revolution in England, France, Germany, Japan, and the United Statesâ⬠(College Board 2011).Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More In terms of the student skills that the given systems train, one should mention that each of the courses presupposes the development of the abilities to analyz e and offer solutions for certain problems. College Board (2011) insists that the students should be able to reason, compare and analyze (p. 7), and California tenth gradeââ¬â¢s standards (2008) confirm that: ââ¬Å"CA.9-12.HS Content Standard: Historical and Social Sciences Analysis Skills.â⬠As for the coverage of the topic s offered, one must admit that the California tenth gradeââ¬â¢s standards deals with the given issue in a far more efficient way, offering a plethora of problems to discuss and splitting the curriculum into numerous points, while the College Board (2011) prefers not to go into details. However, the curriculums of the two grades help the students develop comparatively similar skills. Taking a closer look at the curriculum of the Californian educational system, one must mark that the latter presupposes the development of such skills as the ability to analyze and approach a certain issue from multiple viewpoints. According to the College Board (2011), t he students who attend the given courses must obtain the knowledge concerning such spheres as ââ¬Å"interaction between humans and environmentâ⬠(p. 17), ââ¬Å"development and interaction of culturesâ⬠(p. 18), ââ¬Å"State-building, expansion and conflictâ⬠(p. 18), ââ¬Å"Creation, expansion, and interaction of economic systemsâ⬠(p. 19) and ââ¬Å"Development and transformation of social structuresâ⬠(p. 20). It seems that with the help of merging the two systems, a more efficient way of coping with the academic material can be found. Comprising the detailed outline of the California tenth gradeââ¬â¢s standards and the comprehensibility of the College Board system might finally result in an all-embracing program that will spur the efficiency of the students. Hence, it can be deduced that in the Californian system of teaching the subjects and the one of the Advanced Placement History Course, certain parallels can be traced. Nevertheless, one must admi t hat the system of teaching in the Californian and the Advanced Placement History Course teaching styles both leave much to be desired and offers a vast area for improvements.Advertising We will write a custom essay sample on Teaching Standards in Californian System of Studying and the Advanced Placement History Course specifically for you for only $16.05 $11/page Learn More With the help of a rational approach towards the issues that cause the greatest problems in the studying process, one is likely to come up with the most efficient solutions. Moreover, the positive elements of the California Standards and the Advanced Placement World History Course teaching system should be marked as well. It is obvious that with the help of the recurrent issues in the topics and the subjects in the California Standards and the Advanced Placement World History Course, students are likely to digest and remember the material netter. Once introducing the efficient amen dments to the existing system, one is likely to create a perfect environment for fruitful studying. Reference List California tenth gradeââ¬â¢s standards (2008). Teaching History Board. Web. College Board (2011). AP world history. Sacramento, CA: The College Board. Web. This essay on Teaching Standards in Californian System of Studying and the Advanced Placement History Course was written and submitted by user Rodolfo G. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Saturday, March 14, 2020
Importance of Gross Domestic Product Essay Example
Importance of Gross Domestic Product Essay Example Importance of Gross Domestic Product Essay Importance of Gross Domestic Product Essay Importance of Gross Domestic Product Name: Institutional affliction: Date: Importance of Gross Domestic Product GDP (Gross Domestic Product) is the quantifying in monetary value of all goods and services produced within the boundaries of a nation over a specified period of time usually a year. As a result, GDP is distinguished from GNP where the later considers nationality of producers regardless of location or boundaries. Its important to note only newly produced goods as well as within the countyââ¬â¢s boundaries are measured within the agreed amount of time. There are three approaches used to measure GDP distinguished by point of assess. The spending or expenditure method measures the amount of money individuals spend on goods and services produced in a specific country. The second method known as income approach measures the income of good and service producers within a country where as the final method referred to as production method enumerates value of goods and services at point of production or export (Baumol et al. 2012). GDP figures are paramount for national economies due to planning purposes. GDP comprises contributions made by different economic sectors such as industrial, mining, agricultural or even tourism. The government acquires information illustrating the production levels of different sectors and is determine sectors requiring more investment capital or efficiency in management. Additionally, the government institutions responsible for economic affairs of a nation can gauge the economic growth registered by different sectors as well as identify contributing factors. World monetary institutions responsible for funding as well as bailouts use the GDP to measure the economic soundness while predicting growth and required investment capital for different countries. Overall, the GDP is indicative of the effects of macro-economic policies employed by the government in addition to being used to calculate other macro-economic factors such as per capital income and standard of living (Baumol et al. 2012). Lastly, GDP is a vital indicator in identifying the economic trade cycle phases in a country. References Baumol, W. J., Blinder, A. S. (2012). Economics: Principles and policy. Mason, OH: South-Western Cengage Learning.
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